Skip to main content

Legacy CMP vs Cookietrace

Legacy consent platforms were designed for large publishers and long ad-tech integrations. Cookietrace targets teams that need compliance live this quarter.

Key differences

Legacy CMPs typically require weeks of implementation and annual contracts in the five figures; Cookietrace installs in minutes with monthly pricing from $39. Both support Consent Mode v2; Cookietrace adds KVKK defaults and signed consent logs on every plan.

When a legacy CMP still wins

If you run a large ad-tech stack with deep IAB TCF vendor negotiation and need bespoke contractual terms, a legacy vendor may still fit better.

How Cookietrace works

A single script tag installs in about 3 minutes, directly or through Google Tag Manager. It scans the site for cookies, pixels and storage use, classifies every tracker, shows a consent banner in the visitor's language, and only then allows non-essential tags to run. Recurring deep scans alert you when a new tracker appears.

  • Automatic cookie, pixel and fingerprinting discovery with scheduled re-scans.
  • Granular categories: strictly necessary, functional, analytics, marketing, social.
  • Google Consent Mode v2 and IAB TCF v2.2 signalling out of the box.
  • Optional tracker request blocking stops rejected trackers' requests in the browser.
  • Cryptographically signed, timestamped consent logs retained for 3+ years.

Regulations covered

GDPR and ePrivacy for the EU and UK, KVKK and the 2022 KVKK Cookie Guide for Turkey, CCPA/CPRA for California, plus AI Act Article 50 disclosure support. Banners, retention and proof of consent follow the rules of the visitor's jurisdiction.

Plans and pricing

Pricing is per month in USD, based on the number of domains: Pro: $39/month · Premium: $79/month · Enterprise: custom pricing. Every plan keeps the compliance features; the 14-day trial needs no card.

Company

Cookietrace by Ezeratech Digital (EZERA DIGITAL TECHNOLOGIES FZCO), founded in 2024. Offices: IFZA Business Park, Dubai Silicon Oasis, Dubai (AE) · İstanbul (TR) · London (GB). Interface and support in English, Turkish, Spanish and Italian. Contact: [email protected] (sales), [email protected] (support), [email protected] (privacy).